III MakoLab

Semantic Day

Semantic Web’s significance for emerging markets

Semantic Web’s significance confirmed

Welcome to the third MSD conference – MakoLab Semantic Day, organized this year in Warsaw.  

Semantic Web is the next true step in the evolution of the Web. By bringing meaning into the foreground, it opens a whole new world of possibilities for e-commerce, financial systems, search, science, cultural exchange and many more areas of online activities.

It goes beyond structure of data and enables understanding, reasoning and generation of new data in ways impossible in the previous paradigms.

Gartner, Inc. is the world’s leading technology research and advisory company providing services to thousands of organizations. In 2013, it has named the Semantic Web the 3rd most important trend in Information Technology

The importance of Semantic Web for emerging economies cannot be underestimated. This is why this year MakoLab Semantic Day is organized in Warsaw. The Semantic Web may act as leverage to rise emerging economies of Eastern Europe to the next level.

III MakoLab

Semantic Day

Idea and Programme

Idea and Programme

Since 2012, MakoLab has been organizing (so far in Paris) the unique event aimed at promotion of the idea of the Semantic Web in modern industry.

The first conference focused on the application of Semantic Web for the Automotive Industry, showing the way in which the troubled European industry could benefit from the new technology. 

The second conference, MSD 2013 “Teoria & Praxis” has been organized to explore the interplay between high level research in the area with a pragmatic approach. It gathered nine speakers with wide range of competences reaching academic and philosophical areas on one hand, and purely practical applications on the other.

MSD 2014

This year, the third conference focuses on two fundamental themes.

The first is Search.

Search enables us to find goods and services and to be found by clients. Search accelerates processes taking place in corporations.
It is not necessary to stress the importance of modern search technologies for all modern industries.  From the SEO perspective, Google revolutionized its search philosophy since the introduction of Rich Snippets, Knowledge Graph and the culmination of all such efforts: the Hummingbird algorithm.

The area of Search will be covered by David Amerland and Prof. Martin Hepp.

The second is Finance.

The financial industry is the bloodstream of economy, changing dramatically since the most recent global financial crises. The new movement to define global vocabulary for the financial industry, called Financial Industry Business Ontology (FIBO) is gaining speed in banking industry in United States and the European Union alike. The area of finance will be covered by Dennis Wisnosky.

An introduction to Semantic Web will be given by Dr Mirek Sopek.

The conference programme (13.00 – 17.00)

13:00 – 13:20 Reception
13:30 Mirek Sopek: "A gentle introduction to the Semantic Web"
14:00 David Amerland: "The Entity Search Revolution and Your Business?"
14:45 Coffee break
15:00 Martin Hepp: "Predicting the Future of Semantic SEO: Schema.org and Beyond"
16:00 Dennis Wisnosky: "Financial Industry Business Ontology – Crossing the Chasm"
17:00 Closing



III MakoLab

Semantic Day




13.00 – 17.00, JUNE 3rd, 2014



III MakoLab

Semantic Day


Dennis Wisnosky

Labeled a visionary early in his career, Wisnosky accepts that tag if it means clearly being able to see the confluence of technology and social trends before others – and most importantly being able to define a clear path to an achievable practical end goal. As a Director in a Fortune 500 company – built an Enterprise Architecture that served as the North Star for installation of more than 100 industrial robots in less than a year. As Group Vice President in a Mid Tier High Technology – integrated 3 dysfunctional business units and 2 startups into a new organization that became the 2nd largest Robotics company in the USA and the 5th largest in the world. In 2 separate tours with the US DoD – pioneered IDEF, the methodology most used for 3 decades to build Enterprise Architecture in industry, it became a NIST and an IEEE standard. Developed a plan to implement Service Oriented Architecture (SOA) in the DoD. Recognized the importance of Semantic Web Technology as the only hope to reduce runaway costs in managing Health Care and other DoD information. Among others, he received a Fed100 Award (2006) and an “Excellence in Government Leadership Award (2011) in recognition of his accomplishments. As the head of his own companies, he led the development and marketing of products ranging from industrial robots and factory controls to software for Project Management, Business Process Modeling/Analysis/Optimization. He is the author of 7 books on these topics, and an internationally acclaimed writer and speaker.

He has received many awards and honors for his work in the private sector including being named a "Hero of US Manufacturing" by Fortune Magazine in 1997. Mr. Wisnosky earned Degrees from California University (PA) from which he received “the” W.S Jackson Medallion of Distinction in 1992 and “the” University Medallion of Distinction 2008, the University of Pittsburgh and the University of Dayton from which he received “the” Distinguished Alumni Award from the School of Engineering in 2006, Department of Computer and Electrical Engineering. He is a Certified Enterprise Architect, a Certified Manufacturing Engineer (Robotics), a PADI Certified Rescue Diver and an Instrument Rated Private Pilot in Multiengine Aircraft. He and his wife, live in Naperville, Illinois. They have three daughters and nine grandchildren. Currently, Mr. Wisnosky is performing in multiple roles. Senior advisor and expert consultant to the Enterprise Data Management Council (EDMC), leads the standards implementation process for the Council’s Financial Industry Business Ontology (FIBO) suite of standards. The Technical Advisory Board of Cleversafe, Inc., the leading provider of dispersed data storage systems. The Board of Directors of the Association for Enterprise Information (AFEI). The Chairman of the Board of Cyberavnet, a start up being formed to provide analytical services based upon UAV mounted sensors.

Martin Hepp

Martin Hepp is a professor of e-business and general management and the CEO and Chief Scientist of Hepp Research GmbH. He holds a master's degree in business management and business information systems and a PhD in business information systems from the University of Wuerzburg (Germany). His key research interest are shared data structures at scale, for example Web ontology engineering, both at the technical, social, and economical levels, conceptual modeling in general, and data quality management. As part of his research, he developed the GoodRelations vocabulary for e-commerce, widely used by companies like Google, Yahoo, BestBuy, Kmart, Volkswagen, Renault, and tens of thousands of smaller businesses, and directs the complete GoodRelations eco-system.

Prof. Hepp authored more than 60 academic publications and was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems, and member of more than sixty conference and workshop program committees, including ECIS, EKAW, ESWC, IEEE CEC/EEE, ISWC, and WWW, and an associate editor of the International Journal on Semantic Web and Information Systems (IJSWIS). More information and publications are available at http://www.heppnetz.de/. Follow him on Twitter: @mfhepp

David Amerland

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

He is the author of seven best-selling books including Google Semantic Search. He writes for Forbes, and HP UK and blogs on his own website, DavidAmerland.com. When he is not writing or surfing the Web he spends time giving speeches internationally on how search and social media are changing everything.

Mirek Sopek

Mirek Sopek was born in 1959. In 1983 he graduated from the Faculty of Technical Physics and Applied Mathematics of the Technical University of Łódź with the title of Master of Science in technical physics and in 1992 he obtained the PhD in chemical sciences at the Faculty of Chemistry of the Technical University of Łódź. Between 1983 and 1992 he was lecturer in the Institute of Applied Radiation Chemistry of the Technical University of Łódź. In 1989 he created MakoLab - first as digital publishing small business unit transformed later into web oriented company. Between 1996 and 2000 he worked abroad, first as developer in HyperCube (Waterloo, Canada), then as director of IT projects and system designer in HyperCube Inc. in Gainseville, Florida (US).

In 2007 he transformed MakoLab into a joint stock company and led its IPO on NewConenct market of Warsaw Stock Exchange. He was first President of the Board of MakoLab S.A. Since  March, 7th 2007, he has been Vice-president of the Board. Parallel to his work in business, he is also active in scientific and educational domains. Between 1992 and 1995 he was an adjunct in the Institute of Applied Radiation Chemistry of the Technical University of Łódź, while from 2000 he has been an adjunct in the Academy of Humanities and Economics Łódź, where, between 2002 and 2009, he lead the faculty of e-commerce. Since 2009 Mirek Sopek leads "mSemantic" – MakoLab Semantic Web oriented activity.

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